Premium revenue operations demo
IDC Revenue Engine CRM
JD
Referral intelligence
Referral Network ROI
Referral ROI Analytics
Northside Physician Network11.4x
Google Local Services3.2x
Community Expo Booth0.7x
Relationship map
IDC CRM
Northside Physician Network
A • Double Down
Google Local Services
B • Watch
Community Expo Booth
D • Cut Spend
Northside Physician Network
Professional partner • Dr. Melissa Grant
A
Leads
38
Conv.
44%
Revenue
$126K
ROI
11.4x
Highest-quality source with short close cycle. Sponsor the May provider dinner.
Double Down
Google Local Services
Paid search • Campaign channel
B
Leads
91
Conv.
18%
Revenue
$94K
ROI
3.2x
Volume is strong, but call quality drops after 6 PM. Tighten schedule and landing page copy.
Watch
Community Expo Booth
Event • Annual local expo
D
Leads
24
Conv.
6%
Revenue
$9K
ROI
0.7x
Low intent and slow response. Replace with targeted lunch-and-learn partnerships.
Cut Spend
Source conversion quality
Physician
Search
Events
AI recommendation
Referral investment recommendations
Double Down: Northside Physician Network. Highest-quality source with short close cycle. Sponsor the May provider dinner.
Watch: Google Local Services. Volume is strong, but call quality drops after 6 PM. Tighten schedule and landing page copy.
Cut Spend: Community Expo Booth. Low intent and slow response. Replace with targeted lunch-and-learn partnerships.
Integration point: Current cards use mock attribution. Real implementation should join leads, closed-won revenue, acquisition cost, and partner records.